Latest AI News Roundup (Mid-September 2025)

OpenAI AMD chip partnership

OpenAI unveiled GPT-5 Codex, a major upgrade aimed at “agentic coding.” Google DeepMind keeps pushing world models with Genie 3. The EU AI Act’s obligations for GPAI are now in force, raising the compliance bar for model providers. NVIDIA made Jetson Thor generally available for robotics developers, and Apple Intelligence rolled out new on-device features across iOS and macOS. Together, these moves signal a shift from prototypes to production-grade, policy-aware, and hardware-accelerated AI that reaches phones, IDEs, robots—and the enterprise. Apple+4OpenAI+4Google DeepMind+4


OpenAI launches GPT-5 Codex: Agentic coding moves mainstream

OpenAI announced upgrades to Codex that are faster, more reliable, and better at real-time collaboration across terminal, IDE, web, and mobile. The pitch is clear: a coding copilot that can take initiative on tasks and work inside your everyday dev environment. OpenAI

Independent coverage the same day emphasized that GPT-5 Codex targets “agentic coding,” improves code review (bug detection before deploy), and offers variable thinking time to trade latency for quality—useful for gnarly refactors or complex tests. The Times of India

Why it matters for teams:

  • Quality gates: Pre-deployment bug spotting brings AI into the SDLC’s critical path (not just chat-assist). The Times of India
  • Flexible latency: Adjustable reasoning windows (seconds → hours) let you tune performance for CI jobs vs. interactive coding. The Times of India
  • Ubiquity: Native support across dev surfaces reduces context switching costs. OpenAI

Internal read next: Your backgrounder on enterprise AI infrastructure shifts (NVIDIA Spectrum-XGS & Meta’s pivot) adds context to why developer tooling is converging with infra decisions. → Nvidia Spectrum-XGS and Meta’s AI Pivot: Rethinking Infrastructure and Strategy


DeepMind’s Genie 3: World models step closer to AGI training grounds

Google DeepMind’s Genie 3 can generate dynamic, interactive worlds at 720p and 24 fps from a single text prompt, maintaining temporal consistency for minutes. DeepMind frames world models as a stepping stone to AGI because they enable agents to learn in open-ended, richly simulated environments. Google DeepMind+1

What’s new vs earlier simulators:

  • Diversity & fidelity: Much wider variety of interactive environments with higher frame rates. Google DeepMind
  • Training at scale: Synthetic worlds lower data bottlenecks and safety risks vs. harvesting or scraping sensitive human data. (Inference based on DeepMind’s positioning.) Google DeepMind

Internal read next: Your explainer on Genie 3 makes a great companion for readers who want details. → OpenAI Officially Launches GPT-5: A Multimodal Leap in AI and DeepMind’s New AI Reasoning Model Outperforms Humans (to compare reasoning vs. world-model directions).


EU AI Act: GPAI obligations are live—compliance clock is ticking

The EU confirmed that governance rules and obligations for General-Purpose AI (GPAI) became applicable on 2 August 2025, with other milestones staggered through 2026–2027. Draft Guidelines also clarify key provisions (definitions, lifecycle duties, systemic-risk thresholds, notifications). For model providers and deployers, this shapes documentation, incident reporting, and transparency roadmaps for the next 6–12 months. Digital Strategy Europe+1

Takeaways for leaders:

  • Documentation & disclosures: Expect robust system cards/model cards, safety testing summaries, and usage constraints. Digital Strategy Europe
  • Systemic-risk criteria: Large-scale GPAI may trigger extra duties (risk management, incident reporting). dentons.com
  • Vendor diligence: Procurement now includes verifying GPAI compliance posture—not just performance. dentons.com

Internal read next: Your EU-focused primer pairs well here. → EU AI Act August 2025: What GPAI Providers Must Do


NVIDIA Jetson Thor is available: Robotics gets a Blackwell-class brain

NVIDIA Jetson Thor, powered by the Blackwell architecture, is now available—positioned as a robotics platform for general-purpose autonomy. The developer kit is out, with production modules slated for commercialization, pushing powerful edge inference and control into labs and factories. NVIDIA Newsroom+1

Why this is big:

  • On-device intelligence: Robotics stacks can run richer perception + planning at the edge, reducing cloud latency. NVIDIA Newsroom
  • Ecosystem momentum: Availability (kits & modules) turns paper specs into real pilots and POCs across logistics, inspection, and humanoids. hpcwire.com

Internal read next: See how hardware roadmaps tie to strategy in your NVIDIA/Meta infrastructure piece above.


Apple Intelligence rolls out new on-device features

Apple announced new Apple Intelligence capabilities are available across platforms—including Live Translationvisual intelligence for “what’s on screen,” and deeper Shortcuts integration that taps on-device models. Apple’s push underscores a rising privacy-preserving, on-device AI trend across consumer ecosystems. Apple

Implications:

  • Data locality: Sensitive user workflows (notes, messages, screenshots) can be processed on device. Apple
  • Developer hooks: Third-party apps can leverage on-device models via Shortcuts and new APIs. Apple

Enterprise note: Microsoft Copilot’s footprint keeps growing

Signals from the Microsoft ecosystem point to wider Copilot distribution (reports of forced installs in October) and a steady cadence of M365 updates. For IT, this raises change-management and adoption planning questions, even as productivity gains expand across orgs. BleepingComputer+1


Bonus insight: Where adoption is uneven

Anthropic’s September Economic Index highlights uneven AI adoption across regions and company sizes—evidence that governance, infra, and talent constraints still shape ROI. If you’re outside the early-adopter hubs, invest in enablement, not just licenses. Anthropic


What this all adds up to

  • Agentic tools (GPT-5 Codex) are leaving the chat box and entering CI/CD pipelines and IDEs. OpenAI+1
  • World models (Genie 3) may become the training gym for tomorrow’s autonomous agents. Google DeepMind
  • Regulation (EU AI Act) is no longer theoretical for GPAI providers—compliance deliverables are due now. Digital Strategy Europe
  • Hardware (Jetson Thor) means AI is getting hands and wheels, not just eyes and ears. NVIDIA Newsroom
  • On-device UX (Apple Intelligence) normalizes privacy-preserving AI for consumers and developers. Apple

Recommended internal reads (3 links)


External sources cited

  • OpenAI: Introducing upgrades to Codex (official) — details on performance and surfaces. OpenAI
  • Times of India: OpenAI unveils new Codex with GPT-5 — agentic coding, flexible “thinking time,” bug detection before deploy. The Times of India
  • Google DeepMind: Genie 3 announcement — capabilities and AGI framing. Google DeepMind
  • EU Commission (DG CONNECT): AI Act application timeline — GPAI obligations in force from Aug 2, 2025. Digital Strategy Europe
  • Dentons: GPAI guideline overview — systemic risk criteria & duties. dentons.com
  • NVIDIA: Jetson Thor now available — general availability for robotics. NVIDIA Newsroom
  • Apple Newsroom: Apple Intelligence features available today — on-device model integration. Apple
latest AI news September 2025
latest AI news September 2025